In an enormous shift of attention on the internet, we are now spending more time in social conversations then they are in email! Additionally, we just don’t have time to sift through long-winded restaurant reviews to try and filter out the reviews written by the owner’s brother in law.
We want concise, trustworthy recommendations from those who are socially relevant to us.
My friend, Matt, is a brilliant engineer retired from a major technology firm here in valley. When I needed to buy a compact camera and didn't have any time to do research I asked Matt if he could recommend one. Matt had spent a lot of time researching and using a new model Canon and told me he would recommend it highly.
I valued Matt's recommendation not just because of his skilled research but also because of the relevance of his recommendation. I know and trust Matt and, like me, Matt has three kids, loves sports and loves to travel.
I bought the Canon 870 Matt recommended. I have never owned a camera more appropriate to my lifestyle. I have taken it around the world and am thrilled with it. I also recommend it highly: Canon870 rec
When Matt initially made the rec I Googled the camera and bought it online. Sadly Matt created great value with his recommendation but Google reaped that value. In the new "post search" phase of the internet value will flow to great recommenders like Matt and the causes they value. In this new phase people like Matt will be able to make material contributions to great causes not by giving money but by simply using their talents and recommending products they love !
Please tell your friends who are great recommenders like Matt about rec.fm so they can help their friends and help some really great causes in the process.
Subscribe to:
Post Comments (Atom)
This is the essence of why this site was created. I would rather give the search engine proceeds to charity than to the big corporations. Let's make a difference....
ReplyDelete